Monday, 12 March 2012

Jamie Oliver

I am really impressed by Jamie Oliver. Here is a celebrity who does not act like a sexpot or know-it-all  in front of others. Naked, not down to the skin, but down to the realities of life. Here is a heroic effort a little more useful than climbing mountains or swimming in shark infested waters.

Jamie is not trying to be the richest but instead to improve the lives of the people around him. He is not saintly, not devoting himself to the poorest of the poor. He is aiming to improve the lives of people right where he lives, and those just like them in other countries. No fancy anythings. No frills. Emphasise daily life. Reality.

Here is Jamie launching his Ministry of Food campaign in Victoria. Local dignitaries. Observe Jamie's low key approach. Ordinary. Daily life. No frills. One huge part of the project will be in Ipswich, Queensland, where I used to live. This is working class land. Celebrity chefs do not usually tread in these places.

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